Research

How Covid-19 has changed consumer behavior and preferences

    As the Covid-19 pandemic has progressed across and within geographies, health care systems have had to make dramatic adjustments to how they deliver care. Consumers have also adjusted how they interact with the health care system—both due to mandates from provider organizations and evolving personal preferences.

    To shed light on exactly how Covid-19 has impacted consumer behavior, lifestyle, and health care preferences, we surveyed more than 7,000 adult consumers aged 18-93. These two reports highlight the most important—and surprising—ways consumer preferences have changed.

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    How have consumer preferences changed in your market?

    Consumers’ preferences and behaviors are rapidly shifting both nationally and locally. Why throw spaghetti at the wall when you can figure out which investments will actually meet new demands? We will survey your market to help you understand local preferences, segment your market, and position your offerings for success.

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