Research

What Do Consumers Want from Surgical Care?

    Surgical care is growing more competitive while the relative importance of differentiating factors is simultaneously shifting.

    In turn, you may need to rethink your surgical offerings and consider competitors beyond your primary market area.

    To win surgical business today, you need to understand what consumers expect from their care, what trade-offs they will make to protect their priorities, and how their willingness to travel impacts who you’re competing against. Here are 12 insights we discovered after asking nearly 2,500 consumers about their surgical care preferences.

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