Curating Donor-Ready Campaign Priorities

Six tactics to source and communicate strategic needs to donors

Learn how to integrate strategic and clinical imperatives into coherent opportunities that appeal to donors.

major gifts philanthropy

Today’s health care fundraising campaigns are larger and more complex efforts than ever before. Development teams are on the hook to raise more money, but the increasing breadth of hospitals’ and health systems’ needs has made it harder to identify and explain campaign priorities to donors.

Philanthropy teams must source priorities and data from across the organization in order to build effective donor-facing cases, and over-invest in training and preparing clinicians for donor-facing roles.

This study presents six tactics for upgrading development teams’ approach to sourcing and communicating campaign priorities. Learn how to translate strategic needs into donor-ready opportunities and engage clinical stakeholders in that process.

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