Take a closer look at women’s pregnancy care preferences

Five pregnancy personas from our Women’s Services Consumer Choice Survey


In How do Women Choose Their Pregnancy Care?, we found that 74% of surveyed mothers returned to the system where they delivered for care. Given the loyalty implications of appealing to and providing a positive experience for pregnant women, we identified five key pregnancy personas to consider in your growth and experience strategies. Use this infographic to explore the care preferences of these different patient segments.

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How Do Women Choose Their Pregnancy Care?

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