Morgan Haines serves as the practice leader within the Optum Advisory Margin Transformation Practice. In this role, she leads initiatives that enhance financial performance and modernize operations across the revenue cycle, workforce, and supply cost sectors. She offers executive support in both acute and professional fee revenue cycles, focusing on advancing patient access and price transparency, preventing denials, improving clinical documentation, increasing cash collections, and redesigning business processes. Her clients, ranging from multi-practice physician groups to national health systems, have achieved an average return on investment of 4 to 1.

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