Daily Briefing

Trump cranks up pressure on pharma


The Trump administration is increasing efforts to control high drug prices, most recently through new 100% tariffs on branded medications and potential new regulation aimed at aligning U.S. drug prices to those in other countries. 

Trump announces 100% pharma tariffs

In April, Trump said that pharmaceutical imports would soon be subject to "major" tariffs as part of efforts to drive manufacturing to the United States. Later, he said that planned pharmaceutical tariffs could eventually reach as high as 250%.

We'll be putting initially a small tariff on pharmaceuticals, but in one year — one and a half years maximum — it's going to go to 150% and then it's going to go to 250%," Trump said during an interview with CNBC in August. "We want pharmaceuticals made in our country."

Last week, Trump announced a 100% tariff on branded or patented pharmaceuticals, which will take effect on Oct. 1, unless a company is building a manufacturing facility in the United States. In a post on Truth Social, Trump said that companies that are either "breaking ground" or have facilities "under construction" will be exempt from the tariffs.

Recently, several major pharmaceutical companies, including Johnson & Johnson, Merck, and Novo Nordisk, have announced new investments in U.S. manufacturing, building new facilities in several states.

Generic medications, which make up 90% of U.S. prescriptions, are exempt from the tariffs. Drugs manufactured in Europe are also exempt from the new tariffs. Instead, drugs from the European Union are subject to a 15% tariff, which was set in July. 

According to industry experts, the new tariffs will likely have the most impact on small and mid-sized manufacturers of brand-name medications. These companies typically manufacture medications in Canada, Mexico, or the Middle East and cannot afford to spend billions on building new facilities in the United States — which could lead to potential supply disruptions for price increases for certain medications.

"The immediacy of punitive, 100% tariffs on innovative medicines for any company without 'shovels in the ground' would devastate our nation's small and mid-sized biotechnology companies," said John Crowley, CEO of the Biotechnology Innovation Organization.

"It's likely that the companies that will be affected are certain smaller companies that are making more niche products," said Aaron Kesselheim, a professor of medicine at Harvard Medical School and Brigham and Women's Hospital. "That could be problematic for those particular patients."

"A smaller niche brand-name drug that does not have as high of profits as the Keytrudas and GLP-1 drugs of the world might feel more pressure," Kesselheim added. "There is the possibility that that would lead to shortages and disruptions in the supply."

Trump pushes drugmakers to lower prices

Outside of tariffs, the Trump administration has also pushed drug manufacturers to commit to a "most favored nation" (MFN) drug pricing policy, which would require companies to sell their medications in the United States at the lowest price they sell in other countries. Companies had until Sept. 29 to commit to the policy.

"I believe it's likely that there will be some announcements of voluntary commitments after this deadline, but the actual significance of them remains to be seen," said Ian Spatz, national adviser at Manatt Health and a former VP at Merck.

Currently, Pfizer is expected to be the first drugmaker to announce lower prices for several of its medications — with others likely to follow suit. According to a White House official, Pfizer's lowered prices could benefit as many as 100 million patients. The company is also expected to announce a new $70 billion investment in U.S. manufacturing.

"It's a win for American patients, a win for American leadership, and it's a win for Pfizer because it provides the certainty and stability we need to continue advancing new breakthrough medicines for patients," said Pfizer spokesperson Amy Rose.

Outside of directly lowering their prices, some drugmakers have implemented programs that allow U.S. patients to directly buy certain medications at lower prices. Some companies, including Bristol Myers Squibb and Eli Lilly, have also announced plans to increase the prices of some of their medications overseas instead of lowering prices in the United States.

The Trump administration may also introduce new drug pricing policies aimed at lowering costs. According to the New York Times, the administration recently published — and then later deleted — a notice that described a new "global benchmark for efficient drug pricing (GLOBE) model" under HHS.

Separately, the Wall Street Journal reported that the White House is planning to launch a new direct-to-consumer website for prescription drugs called TrumpRx. TrumpRx will allow patients to pay cash for certain medications directly through a government website. The medications will be offered at a discount negotiated by the government.

So far, it's not clear how many drugs will be offered through the website or how beneficial it will be for the majority of Americans who already have private or public insurance.

"President Trump is leveraging the power of the federal government to drastically cut drug prices for everyday Americans," said Kush Desai, a White House spokesperson. "Democrats talked the talk for decades about drug prices, but only President Trump is actually walking the walk."

(Associated Press/MedPage Today, 9/26; Choi, The Hill, 9/28; Robbins/Swanson, New York Times, 9/26; Ho, et al., Washington Post, 9/26; Sullivan, Axios, 9/24; Sanger-Katz/Robbins, New York Times, 9/25; Liu, Fierce Pharma, 9/26; Andrews/Whyte, Wall Street Journal, 9/30)


SPONSORED BY

INTENDED AUDIENCE

AFTER YOU READ THIS

AUTHORS

TOPICS

INDUSTRY SECTORS

Don't miss out on the latest Advisory Board insights

Create your free account to access 1 resource, including the latest research and webinars.

Want access without creating an account?

   

You have 1 free members-only resource remaining this month.

1 free members-only resources remaining

1 free members-only resources remaining

You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

You've reached your limit of free insights

Become a member to access all of Advisory Board's resources, events, and experts

Never miss out on the latest innovative health care content tailored to you.

Benefits include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This content is available through your Curated Research partnership with Advisory Board. Click on ‘view this resource’ to read the full piece

Email ask@advisory.com to learn more

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox

This is for members only. Learn more.

Click on ‘Become a Member’ to learn about the benefits of a Full-Access partnership with Advisory Board

Never miss out on the latest innovative health care content tailored to you. 

Benefits Include:

Unlimited access to research and resources
Member-only access to events and trainings
Expert-led consultation and facilitation
The latest content delivered to your inbox
AB
Thank you! Your updates have been made successfully.
Oh no! There was a problem with your request.
Error in form submission. Please try again.