Cheat Sheet

Generational Shifts in Health Care

10 Minute Read

    Key Takeaways
    • Providers will observe a continued deterioration of both payer and case mix as baby boomers age into Medicare and life expectancies increase.
    • The baby boomer surgical boon has already passed its peak. Growth is not likely to be sustained by the smaller Gen X population as it ages, despite a greater prevalence of chronic disease among them.
    • Retention of consumers will become more difficult among younger generations as information becomes more accessible and preferences shift to nontraditional sites.
    • With birth rates falling, providers may be dependent on migration and immigration to avoid volume contraction.

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