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3 opportunities from our 2021 global market trends research

By Vidal Seegobin

August 19, 2021

    One thread that stood out to me throughout our global market trends series is that, despite the tumult of the last 18 months, the flux in the health care sector creates new opportunities for lasting change in cardiovascular, oncology, and women's services.

    Download the slide decks: 2021 global market trends

    Below are what I found to be the most salient and promising of those opportunities:

    Cardiovascular opportunity: Using virtual care to make wrap-around services easy to use

    Cardiovascular services, particularly rehabilitation, is an area where we see an opportunity to connect in-person services with virtual services.

    We recently profiled a model from Quebec, Canada that serves over 250 patients through a mix of phone, video, and in-person interactions. The model is tailored to the patient's need and comfort level.

    My colleagues pinpointed the "key ingredients" of this model to be:

    • Methods that codify the patient's personal objectives
    • Scaled non-clinical support services, such as exercise
    • Access to a multi-disciplinary care team that includes social workers, psychologists, cardiologists, and dieticians

    Oncology opportunity: Merging AI into clinical workflows

    Cancer screens and diagnosis have fallen below historical averages because of Covid-19. And the health system is struggling to get through the backlog safely—many don't have enough staff to address the problem.

    Technology can always be leveraged as a solution. And artificial intelligence has unique benefits that can empower clinical staff to operate at top-of-license. But how do we harness its potential?

    Our research finds that what continues to accelerate AI adoption is to not talk about it as "decision substitution," but as another tool in clinicians' tool belt to make the best decisions using as much information as possible.

    Women's services opportunity: Building truly consumer centric care experiences

    Our last global analysis on women's services arguably had the simplest and most powerful opportunity. Very few providers have a dedicated women's service line offering, even though women are major health care consumers and decision-makers. Why? Because we tend think of women's services as obstetrics.

    The reality is that, in many parts of the world, births are declining but women's health care needs are not.

    A new framework where we work with women consumers to provide frictionless and convenient care at multiple points in time can potentially be applied to other service lines.

    Missed a presentation?

    Catch up on the slide decks from our global market trends series

    webinarCheck out the upcoming and past webinars in our series to learn:

    • The most important trends affecting cardiovascular, oncology, and women’s service lines;
    • How to respond to changing market conditions; and
    • Innovations and case studies from a global perspective.
    Download the presentation slides

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