Research

How Do Women Choose Their Pregnancy Care?

    How Do Women Choose Their Pregnancy Care

    When you think about key entry points to a health system, women’s services may not be the first thing that come to mind. But our new survey shows that pregnancy services are an overlooked and important front door to the health system: 74% of mothers in our survey received subsequent care from the health system where they delivered. That means you need to understand how to win women’s pregnancy care choices—and most of the time, that choice is made well before a women becomes pregnant.

    We asked nearly 2,000 consumers about their preferences when choosing a new gynecologist or provider to oversee their pregnancy. In this research briefing, you'll learn what women said was most important in a provider and a delivery facility, consumers’ relative preferences, and cohort differences.

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