Report

12 minute read

How service lines can address social determinants of health

Steps leaders can take now to determine how they can contribute to the effort to address the non-clinical factors impacting the health of their patients and community

Health care systems increasingly understand the impact of social determinants on health outcomes. Some are starting to address them through strategies to promote health equity. However, individual service lines within the health system often struggle to contribute to the effort to address the non-clinical factors impacting the health of their patients and community.

The roles service line leaders play in this fight may vary depending on the needs of the patient populations and communities they serve. But no matter what role that is, service line leaders will be essential to crafting and implementing initiatives that account for social determinants of health. Read on to understand the steps leaders can take now to determine how they can contribute.


What are social determinants of health?

Social determinants of health (SDOH) are non-clinical factors that impact health and quality-of-life outcomes. This includes physical and social conditions such as economic stability, community and social context, access to healthcare, education, food and neighborhood environment.


The conventional wisdom

In specialty care, confusion remains over who is equipped and responsible for addressing and managing non-clinical factors that impact health outcomes. In general, we’ve come across two major status quos.

1. Addressing SDOH is not the responsibility of the service line.

Addressing SDOH can involve confronting deep-rooted and seemingly intractable challenges. Service line leaders may shy away from addressing SDOH because they think it is too large of a challenge for them to make a meaningful difference or that it is beyond their control entirely. While it may be unreasonable to expect any individual service line to solve these challenges, too many leaders in specialty care allow these feelings to discourage them from taking meaningful action at all.

Additionally, many health systems have funded system-wide initiatives such as population health departments that are dedicated to formulating and implementing interventions to address health inequities. Indeed, the full size, scale, and resources of an entire system are sometimes necessary to address these challenges. However, this logic has prevented service lines from taking action to address SDOH.

2. Service lines can only address SDOH in reactive individual patient-focused initiatives.

The specialty care leaders who are taking action to address non-clinical factors are mostly limited to reactive tactics that focus on individual patients on an ad hoc basis. This is a good start, but many of these interventions target the consequences to the health system—such as ED utilization and readmissions—rather than the causes. The social factors that lead members of the community to become patients will still be there when they leave the formal care setting and will impact their ability to adhere to care plans and maintain good health.


Our take

Through our research on the topic and conversations with thought leaders actively working on these problems, we uncovered the following two insights.

1. Service lines need to play an active role in addressing SDOH.

Left unaddressed, non-clinical factors can lead to poor clinical and financial outcomes for health systems. Service line leaders are increasingly held directly accountable to these metrics under both fee for service and value-based payment systems. Programs that address factors like homelessness, food insecurity, and lack of transportation can reduce unnecessary health care utilization by providing patients with resources to assist them during periods of instability in their lives. Just as the challenges of SDOH apply to service line leaders, the potential benefits of addressing SDOH will accrue to service line leaders, too.

Moreover, service line administrators can’t leave this to execs to figure out, since they have a more intimate familiarity with the needs of the patient populations and provider teams that they serve. Service line leaders will be on the front lines of figuring out how such initiatives can be embedded in care pathways and protocols, securing provider buy-in, and monitoring on-going performance. As such, their involvement in the development and implementation of SDOH initiatives is crucial.

2. Service lines need to think bigger than reactive individual patient-focused initiatives to address SDOH.

Several opportunities exist for service lines to be more proactive about addressing SDOH and more comprehensively account for the needs of the patient populations and communities that they serve. That starts with recognizing that service lines aren’t alone, especially if the system of which they are a part is actively implementing initiatives like food banks, ride programs, and other initiatives aimed to increase health equity. Service lines can also forge their own paths, particularly when specific patient populations urgently need non-clinical interventions. By expanding their ambitions and targeting the causes of health inequity, service lines can break out of the cycle of revolving need and advance the health of their patients and community.


Defining the service line leader role in tackling SDOH

To mitigate the risk of SDOH on patient outcomes, service line leaders can’t just be aware of the social factors affecting health outcomes in their communities—they need to be ready to tackle them head-on.

It can be difficult to figure out where to start to address non-clinical drivers of health, so in the following pages we break down three ways service line leaders can be active players in addressing SDOH at their institutions and broader communities.

Service line leaders may have multiple ways to address social determinants of health. In many cases, service line leaders may be able to join system-wide efforts that are already underway or partner with another service line. In certain circumstances, a service-line specific approach may be necessary.

Support system-level initiatives

Traditionally, SDOH has not been a primary focus for service line leaders. Many institutions spearhead and fund SDOH interventions at the system level; some even have entire departments designated for such initiatives, such as population health. For service line leaders who are part of such systems, the best and most effective strategy may be to join efforts already underway so that they can advocate for their patient population’s specific needs.

To ensure that their patients’ needs are being met by system-level strategies, service line leaders should advocate to have a seat at the table where these initiatives are planned. Similarly, service line administrators can invite the leaders of population health or health equity initiatives to their own internal strategy and operational meetings. Bidirectional communication and collaboration will help expand your role as an advocate and champion for your patients in system-wide SDOH programming. For example, a CV leader can make sure their health system's centralized food pantry program meets the needs of their patients by making sure the food options provided are heart healthy.

Partner with other service lines

If your system doesn't have a centralized population health department or other entity responsible for health equity initiatives, cross-service line partnerships can decrease the burden of implementing SDOH interventions. Service lines with similar SDOH goals can reach them efficiently through teamwork. For instance, the pulmonology and oncology service lines can launch regularly scheduled health fairs for a community in an outlying geography to facilitate access to lung cancer screening. Additionally, if your service line lacks an asset that another service line has, like connections with local groups that can advertise the health fair, sharing resources enables the execution of successful SDOH initiatives.

Take a service line-specific approach

There are some situations or circumstances where it may be necessary for you to tackle SDOH alone. We’ve provided a sample list of situations that may warrant a service line-specific approach.

Indicators for a service line-specific approach

1 There are neither central bodies that run SDOH initiatives nor institution-wide SDOH programs that directly address the needs of your patient populations. There is no centralized population health department or entity that organizes system-wide SDOH initiatives and no other SLs are interested in partnering on SDOH initiatives.

2 The impacts of SDOH have financial and quality implications unique to your service line. Service line leaders are often responsible for unfavorable financial or quality outcomes. Focusing on patients’ non-clinical needs such as nutrition, transportation, and social support can decrease events like avoidable readmissions or ED overutilization.

3 You are seeking an accreditation or designation that mandates you to address SDOH. Receiving a certification for your program often comes with stipulations that may require a focus on SDOH with initiatives specific to your patient population. For instance, National Cancer Institute-designated cancer centers must provide evidence-based services tailored to the community.

4 Service line-specific funding is available to back SDOH initiatives. Service lines that have additional funding from their institutions or outside organizations like grants can improve care for their patient population. Discretionary funds for the cardiovascular service line, for example, can finance the local food bank to provide healthy, nutritious food options for high-risk heart disease patients.

5 Your service line has a strong community partnership that can be leveraged into a SDOH program. Preexisting relationships with community organizations can be leveraged to implement a SDOH initiative. For example, a partnership originally made between an obstetrics-gynecology service and a church to provide health education classes can also be leveraged to provide shelter and care to homeless or vulnerable women.

A growing number of providers now screen for social needs and navigate patients to non-clinical services. While this is a good start, current initiatives are often reactive and focus narrowly on individual patients. Service lines should also address SDOH at a population level. To do this, To do this, service lines need to build out their data, staffing, and funding infrastructure.

Collect and analyze data to understand patient needs

Basic screening for non-clinical needs is common. But service lines need to go one step further by collecting demographic information that can help leaders analyze community need and formulate interventions. Hardwire the collection of race, ethnicity, gender identity, sexual orientation, age, and language (REGAL) data across top clinical morbidities. No matter what data gets collected, examine it for trends or correlations between patient demographics, questionnaire responses, and clinical outcomes.

To help translate the data into action, consider using a dashboard to visualize findings and communicate identified disparities to internal and external stakeholders. Leverage the dashboard to create organizational- and community-wide awareness of specific SDOH that could lead to poor outcomes.

Data collection and analysis should be an on-going process, even after programs and interventions are formulated and implemented. For example, if a dedicated Spanish language stroke clinic is established to remove language barriers as a driver of poor care outcomes, continue collecting and tracking data on utilization, readmissions and care plan adherence to gauge the clinic’s performance. Survey targeted patient populations on the effectiveness of the program. Any approach should be flexible enough to be adjusted according to follow up analyses to ensure that you are actively and continuously meeting patient needs.

Train providers and staff about how to address SDOH

Maintain and foster SDOH content knowledge by keeping staff educated and engaged. Many providers stop at diversity and inclusion trainings as part of staff orientation. Get ahead of the curve by providing annual trainings for leaders and maintaining an open dialogue on how your team can better address the non-clinical factors that affect outcomes, as well as how they can actively remove bias from the daily care they provide.

Fund staff to support SDOH strategy

Promoting sustainable improvements in your service line can be as simple as strategically allocating dollars to investments that directly impact your patient populations. This can mean investing in staff that improve patient management, such as case managers, social workers, and community health workers. It can also mean hiring diverse staff who can bring more points of view use their shared experience with their patients, to more accurately solve their clinical needs.

Proactively identify funding sources for SDOH initiatives

Without proper funding, SDOH initiatives will struggle. Set yourself up for success by utilizing any available sources. Work with your philanthropy team to determine if fundraising or donor options are available. Consult your operations team to carve out a piece of the budget to health equity initiatives. Allocate time or staff to apply for grants from outside organizations.

Service line leaders do not need to act alone. Indeed, they cannot act alone if they hope to be successful. After all, many SDOH-related consequences can only be confronted outside of the health system. Provide more support to patients in their everyday lives by working with community partners.

Working with the community and partnering with outside organizations offers opportunities for community-based interventions that may result in early detection, enhanced care plan adherence, and preventative care and education. There are several ways service line leaders can work with community organizations.

Select ways your service line can work with community partners

Cultivate trust and hardwire communication to follow the community’s lead on SDOH

Provide a forum or community advisory board for community members to help guide your service line as you address health disparities. These advisory boards can build strong, trust-based relationships between health care leaders and the people they serve by allowing for free-flowing exchange of information. Furthermore, because health administrations are rarely representative of the communities they serve, working with the community to develop solutions can result in more effective solutions and interventions.

Tactic in action

The Robert H. Lurie Comprehensive Cancer Center at Northwestern Memorial Hospital in Chicago, IL consults with a community advisory council comprised of community leaders and representatives of various populations within Lurie’s catchment area. The council uses its understanding of the local community to provide advice and feedback to the Center about its initiatives.

Leverage community organizations to meet patient needs

Community initiatives requiring consistent monetary support, staff, or resources represent an opportunity for action. Start by examining community organizations that your service line already has relationships with or can provide tangible benefits to your patient population. Specifically, your service line may see increases in both patient satisfaction and cost savings.

Tactic in action

Lankenau Medical Center, with its coordinated community partnerships, is combatting food insecurity with the needs of their CV patients in mind. Lankenau works with a non-profit to maintain an onsite farm to provide fresh produce to hungry patients. In the community environment, health educators teach “Heart Smart” wellness and preventive care sessions at corner stores. Patients also have a chance to earn $10 food vouchers to be used at local farmers markets.

Assemble networks of community partners to capture new markets

Many community organizations have the same SDOH objectives among themselves and with your service line. Use your leadership to schedule regular meetings and formalize relationships among community stakeholders. Collaborative SDOH efforts to improve community health can be supported by data and feedback collected. Leveraging hospital resources alongside of a network of community partnerships offers a means for proactive, long-term solutions to address root causes of SDOH issues.

Tactic in action

MD Anderson, a cancer program in Houston, TX, partners with over 80 churches in the greater-Houston area to provide opportunities for the local African-American population to participate in research and educational opportunities. In just one example, MD Anderson uses its church partnerships to offer services for cancer survivors to increase their physical activity through simple lifestyle changes.

Make community members part of your team to harness talent and build goodwill

Your service line can create long lasting change by becoming a part of the fabric of your community. To do so, acknowledge historical policies and events that have shaped health disparities in your community today. Assess how your service line can now empower the community, strengthen the local economy, and drive equity. Efforts such as hiring a more diverse, inclusive workforce and investing in local businesses show that your service line is committed to approaching and diminishing the root causes of social needs in the community.

Tactic in action

Rush University Medical Center in Chicago, IL, developed the Medical Assistant Pathway Program in 2018. The pipeline initiative helps local and entry level staff progress in their health care careers. Not only does this program help build goodwill, but it also helps reduce economic insecurity in the community.


Parting thoughts

Many systems are investing in strategies to fight health disparities in their markets. It is now also the service line’s job to create environments, inside and outside of the clinic space, that promote holistic care.

Our recommended strategies are intended to help service line leaders support favorable social and physical environments for its patients. To get started, we suggest your service line considers taking these first steps:

  • Evaluate the ways in which your system and service line address SDOH. Determine opportunities available for your service line to contribute to existing SDOH interventions or formulate service line-specific interventions. Work with your system’s relevant stakeholders to ensure strategic visions are aligned and that the needs of your patient populations are being met.
  • Hardwire the collection of demographic data for all patients now. Qualitative and quantitative data can help uncover SDOH-related gaps in care and guide the development of interventions.
  • Assess opportunities to partner and work with your community and outside organizations to support patients, help deliver better care, and drive equity.

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