Topic

Patient and Consumer Experience

Patients today have more choices than ever before. And the increase of cost-sharing is making patients more selective about where to go for care. Hospitals and health systems need to focus on access, patient satisfaction, and price transparency to successfully draw new patients in and maintain their loyalty.

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How Covid-19 has changed consumer behavior and preferences

To shed light on exactly how Covid-19 has impacted consumer behavior, lifestyle, and health care preferences, we surveyed more than 7,000 adult consumers aged 18-93. These two reports highlight the most important—and surprising—ways consumer preferences have changed.

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What different generations want from primary care

Each generation consumes health care differently and prefers different features and services when shopping for care. What changes or investments can you make to meet these age-segmented preferences?

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Featured Insight

All your consumer choice survey resources—on one page

June 12, 2020

The health care landscape is laden with new disruptors and stiff competition. Providers know they need to exceed consumer’s expectations—both to attract patients and to keep them loyal. But what exactly do consumers want? And what should you prioritize first?

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