What seniors want when shopping for Medicare Advantage supplemental benefits

Advisory Board recently surveyed 1,397 seniors over the age of 60 to understand their decision‑making when selecting a Medicare plan—including which supplemental benefits are most attractive. Given the competitiveness of the Medicare Advantage market, health plans have turned to supplemental benefits to attract seniors to their plan. We’ve highlighted three insights health plans must be aware of when designing their Medicare Advantage benefit packages.