The information health care providers (HCPs) share in online clinician communities (OCCs) is rapidly becoming a largely untapped source of new customer insight for life sciences firms. HCPs’ online conversations can provide life sciences leaders with rich customer insights—helping identify unmet needs and better prioritize future evidence generation activities based on information gaps.

As the online clinician community landscape evolves, life science organizations must assess how to engage with these communities and use the conversations on them to inform customer engagement and research strategies. Use this resource to assess your organization’s current OCC engagement strategy maturity, and future goal, to craft a strategy and roadmap for engagement.