The Philanthropy Leadership Council recently conducted a national survey of 2,000 patients and family members. Their responses clearly demonstrate that the “window of generosity” peaks within one month of discharge.
In order for philanthropy teams to hit the ground running, they need to open their eyes to unconventional prospects with high affinity, elevate their service inflection program, and prioritize quick outreach over polished outreach.
This infographic shows how grateful programs need to prepare their identification strategy, foster service inflection, and respond rapidly to patient prospects.