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Philanthropy’s Vital Signs

    Philanthropy's Vital Signs

    The 2018 Philanthropy Performance Benchmarking Survey results demonstrated philanthropy’s outsized value to health care organizations: it is lucrative, efficient, and accretive to margin. However, at their core, the measures that development teams employ to show this are too narrowly focused.

    To fully integrate philanthropy into the hospital’s financial and strategic structures, development leaders must be able to define value in terms that are meaningful to health system leaders, not just fundraising teams. In addition to benchmarks on stalwart metrics like total dollars raised and cost to raise a dollar, the 2018 benchmarking survey provides development leaders visibility across the industry into:

    • How much philanthropy funding gets spent on programs?
    • How reliable is the funding year-to-year?
    • How useful are dollars for evolving needs?

    Read this executive briefing for an overview of key findings on health care philanthropy’s productivity and its impact on the hospital.

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