The Vertical Integration Exposure Calculator

    Vertically-integrated entities could radically shift market dynamics, but since the likelihood of seeing impacts will vary by region, planners need to understand if their market is at risk in order to prepare. One way to analyze a regions' susceptibility to the impacts of vertical integration is to compare the local penetration of the two integrators.

    The Vertical Integration Exposure Calculator helps planners anticipate the likelihood of impacts in their market by generating county-specific scores based on the combined presence of two integrators in a county relative to other regions.

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