Playbook for the Consumer-Focused Health System

    As health care becomes an increasingly consumer-driven market, health systems are at a critical fork in the road.

    Provider organizations have a choice: sit back and allow the market to run its course, or play a proactive role in controlling how, and how quickly, consumerism takes hold.

    To shape their marketplaces, health systems must understand how consumer preference can translate to market share gains. This publication highlights 15 core features of a truly consumer-focused health system and leading examples of each feature.

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