Research

How to Build ASC Referrals

    Health systems are increasingly focusing on ambulatory surgery centers (ASCs) as a means to increase OR capacity, gain market share, and offer a lower-cost site of service. In one Advisory Board survey, 52% of members plan to evaluate an ASC investment in the next three years.

    In this brief, you'll learn about the impact of four ambulatory surgery center stakeholders: proceduralists, primary care physicians, payers, and consumers. You'll also get seven tactics for effectively communicating with and appealing to these groups.

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