Ever wish you knew exactly what the future will bring, so youcould make all the right decisions? Reality is a lot less certain.
Uncertainty (in your role, on your team, in the industry) can feeluncomfortable. But, paradoxically, certainty can be worse thanuncertainty. Leaders who think they’ve figured out the futurebecome blind to emerging possibilities and ignore evidence thatdoesn’t fit their predefined narrative. When entire organizationspursue certainty by maintaining the status quo, they becomedefunct as the market shifts (see: Blockbuster).
So instead of fighting to reduce uncertainty, embrace it on threelevels: as a leader, with your team, and across your organization.
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