How to turn uncertainty to your advantage

Ever wish you knew exactly what the future will bring, so you could make all the right decisions? Reality is a lot less certain.

Uncertainty (in your role, on your team, in the industry) can feel uncomfortable. But, paradoxically, certainty can be worse than uncertainty. Leaders who think they’ve figured out the future become blind to emerging possibilities and ignore evidence that doesn’t fit their predefined narrative. When entire organizations pursue certainty by maintaining the status quo, they become defunct as the market shifts (see: Blockbuster).

So instead of fighting to reduce uncertainty, embrace it on three levels: as a leader, with your team, and across your organization.

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