To achieve our mission of making health care better, we must earn and preserve the trust of our member organizations. That's why we are establishing and publicly sharing these guidelines, which describe how Advisory Board protects our independence, objectivity, and integrity when working with sponsors to produce sponsored content.
For the sake of clarity, when we say "sponsor," we mean any organization that compensates us to conduct research, to communicate about our research, to distribute Advisory Board's content via that organization's own channels, or otherwise to produce or distribute content under Advisory Board's logo or brand. By "sponsored content," we mean any content produced or distributed via our partnerships with sponsors.
We believe that our partnerships with sponsors help Advisory Board create new value both for our members and the broader health care industry. For instance, these partnerships can support research into areas we otherwise couldn't explore in depth, and they can give us access to new venues for communicating our research and insights.
What's critical is that, in advancing these goals, we act always in ways that preserve Advisory Board's objectivity and our members' trust. Here are the core principles underlying our work with sponsors:
Consistent with these editorial guidelines, Advisory Board accepts sponsored content from a range of industry stakeholders, including our parent company, Optum. All Optum-sponsored content follows the same editorial practices as content sponsored by any other editorial partner. In particular, it includes a clear, prominent description of how Optum contributed to or influenced the content. Advisory Board’s unsponsored research, expert perspectives, and recommendations remain independent of Optum.
These are our foundational principles, and they are broad by design. They aren't intended to specifically address every possible situation that may arise, but rather to explain how we'll handle all situations in ways that protect our editorial integrity and preserve our members' trust.
Please know that we believe in transparency about our editorial process—and in learning from our members' comments, concerns, questions, and critiques. If you'd like to share your perspective, please don't hesitate to get in touch.
To learn more about our sponsorship solutions at Advisory Board, please email Andrew Erickson at EricksoA@advisory.com.
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