When and How to Differentiate Your Sports Medicine Program

Learn two tactics to disrupt your competitor referrals for growth

Differentiating sports medicine, such as through sport-specialty clinics or demographic-tailored programs, has traditionally been perceived as a way to win family loyalty through relationships with student athletes or a way to reduce orthopedic surgery utilization by facilitating ongoing injury management. But our research has found that sports medicine differentiation is most appropriate for organizations looking to disrupt competitor referrals.

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