Campaigns are health systems’ go-to vehicles for intensive, big-ticket fundraising—and it’s working for them. That success has led to raised expectations such as higher goals, broader scope, and longer timelines. The reality of today’s campaigns calls for new strategies to meet the elevated demands of both health systems and donors.
To achieve these higher goals, hospital development teams must build clear messaging for donors around the impact of their giving and bolster those messages with effective clinician-donor interactions. This infographic is your guide to four essential strategies to maximize campaign performance.
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Curating Donor-Ready Campaign Priorities