How philanthropy differs by generation

Essential information on understanding millennials, Generation X, and baby boomers

Millennials, Generation X, and baby boomers represent the majority of hospital and health system donors today. Their motivations and behaviors are at times dramatically different, as are the ways that they will impact health care across the next decade. Download our three cheat sheets to gain a better understanding of what distinguishes each generation and why that matters for your philanthropy strategy.

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