Small health care fundraising teams (small shops) share an ambition to focus on major gifts fundraising as their primary source of revenue. However, small shops face structural obstacles to investing more time in one-on-one donor interactions.
Despite these hurdles, small shops can make space in their workflows for major gifts. A strategic commitment to major gifts fundraising, especially relative to investment in special events, should focus on building the right combination of operational support, high-leverage executive involvement, and strategic planning to link major gifts to specific funding initiatives.
This report details five insights into how development leaders can achieve these goals and unlock the value of major gifts fundraising in a small shop setting.
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