Building a sustainable campaign pipeline

Improve pipeline visibility to meet growing campaign needs

Today’s health care fundraising campaigns are larger and more complex efforts than they’ve ever been. Development teams are on the hook to raise more money—and they need almost twice as many prospects at each level of the giving pyramid to do it.

To ease the burden that campaigns place on prospect pipelines and donor lifecycles, development leaders need two things:

  1. Insight into a campaign’s momentum, so they can intervene early to reactivate a flagging pipeline
  2. Plans for how to retain existing donors, especially those who have previously pledged to give

The two practice briefs below provide strategic guidance and case examples for gaining visibility into pipeline performance to create sustainable campaigns.

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