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the support to take action. Learn about our research platform.
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Attract and retain the patients you aspire to serve by offering the care network, access, and experience they need. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to health care operations.
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Philanthropy often contributes over 20% of hospital net profits—money that executives will sorely miss if your fundraising team doesn't maintain its high performance. We give you the insight and tools needed to maximize existing donor relationships, cultivate new ones, and demonstrate your impact to executives and prospects.
Today's health system strategic plan challenges leaders' ability to craft a compelling case and engage donors. Learn how to align your fundraising effort with your institution's new strategic goals.
Patient referrals from physicians are often the highest quality prospects you'll receive. Learn why physician partners in philanthropy are so important—and why you need to start recruiting them today.
The Academy equips major gift officers and other frontline fundraisers with the latest insights and best practices in health care fundraising—in an on-demand format suited to their busy schedules.
Presenting at an upcoming executive meeting? Connecting with existing donors to discuss their continued support? Our ready-to-use presentations compile best practices and evidence to help you make your case and save time.
These 10 steps will help you engage the right physicians at the right time and build a pipeline for continual partnerships.
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—President, Hospital Foundation
— Chief Development Officer
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For 10 years, our experts have studied the issues most relevant to development teams. As a member, you get unlimited access to our original research, online training platform, benchmarking initiative, implementation toolkits, expert advice, and more on topics including:
Philanthropy strategy and planning
Development strategy, industry impact on philanthropy, systemization
Grateful patient strategy
Patient prospect identification, service inflection, grateful patient follow-up
Boards; ancillary volunteer groups (committees, auxiliaries); clinical and other hospital allies
Donor moves management, major gifts, planned giving, special events, annual fund, stewardship
Fundraising performance management
Staff management, balancing resources and fundraising streams, benchmarking
Major campaigns (capital, comprehensive, endowment); direct mail campaigns; employee giving campaigns
Jared is the managing director over Advisory Board's Philanthropy Leadership Council and Post-Acute Care Collaborative. More
Nick is a consultant with the Philanthropy Leadership Council, where he primarily serves academic medical centers and children's hospitals. More
Read top findings from Advisory Board and WealthEngine's 2015 survey about the current nature of grateful patient fundraising programs, how they have evolved over time, and where they are heading in the next few years. More
The Fundraiser Virtual Academy (FVA) equips major gift officers with the latest knowledge in and best-practice approaches to health care fundraising. More
Learn how to build a best-in-class donor engagement program by creating compelling, entrepreneurial positions and by empowering your staff with the time, resources, and support needed to innovate. More
We asked 132 major gift officers from 40 institutions to tell us about their activities and performance. Learn four insights that the survey uncovered about top performing MGOs—what we found may surprise you. More