Online Cancer Program Marketing

The cancer program leader's guide to attract today's self-directed patients

Get messages and tactics for attracting new patients and improving your online presence.

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Traditionally, cancer patients have not acted like consumers. But a new type of cancer patient is emerging—one who is more active in researching providers, more likely to challenge providers’ recommendations, and more interested in having a seat at the decision-making table.

This study provides five sample marketing messages to attract today’s self-guided cancer patients along with three tactics to improve providers’ online presence.

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