How to attract—and retain—breast cancer patients

Insight #7 from the 2015 Cancer Patient Experience Survey

Breast cancer patients are often the most engaged—and vocal—consumers of cancer care. And because breast tends to be the highest volume tumor site, cancer program leaders need to understand how to appeal to this population both when they are choosing cancer treatment providers and during the course of their care. The 2015 Cancer Patient Experience Survey reveals that breast cancer patients are unique—they care about a wider range of program features than other cancer patients and they are the mostly likely to change providers when dissatisfied with their care.

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