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The Medical Affairs Leadership Council is a research initiative designed to catalyze more compelling medical value narratives. The membership empowers medical affairs leaders with insights and actionable tools to help them engage in more productive, value-driven conversations both internally and externally. Access research reports, case studies, cross-industry discussions, and customer preference data to improve the ways that your medical affairs team: understands how customers make decisions, optimizes sources and uses of medical evidence, and drives more productive conversations.
The Advisory Board brought together leaders from payers, providers, and life science organizations to discuss drivers of value and how to build trust between stakeholders around the cost of medical innovation. Read on to learn more about four key takeaways for medical affairs leaders from the October cross-industry panel discussion.
Four takeaways on how providers and payers think about value and evaluate evidence. More
Your spotlight into the topics medical affairs leaders care about to develop and execute a medical strategy in the year ahead.
Three questions medical affairs leaders must ask to reach customers' evolving definitions of value--and the steps needed to address them.