Women’s Services Preferences Explorer

Create custom segmentations of the Pregnancy Care Consumer Choice Survey

When it comes to pregnancy care, there is no one-size-fits-all model: women’s preferences vary significantly across different demographic cohorts. This tool allows you to segment the data from our Pregnancy Care Consumer Choice Survey to better understand how preferences vary across different groups of consumers.

Explore what nearly 1,800 respondents said they value in gynecological and pregnancy care to help inform your investments and marketing messages to better appeal to the consumers in your market.

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How Do Women Choose Their Pregnancy Care?

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