Creating a consumer focused digital strategy

Digital innovations for consumer acquisition and retention

This research report explores how innovative provider organizations have created strong digital strategies by grounding their investment approach in two consumer-centric goals: attracting consumers and retaining them.

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More consumers are shopping for care online. With everyone from grocery stores to banks vying for online customer attention, health care organizations need a strong digital presence to compete. But in their race to grow a large digital presence, most provider organizations take a haphazard, checklist approach to these investments that yields disappointing results.

This research report outlines for marketers and growth strategists—the best practice digital tactics provider organizations rely on, what digital innovation looks like at progressive health systems, and why your digital strategy should focus on more than just digital marketing.

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