What Drives Consumer Loyalty to a Primary Care Physician?

12 Insights from the Primary Care Physician Consumer Loyalty Survey

Learn what nearly 2,000 patients have to say about their own primary care physician's practice and what keeps them loyal to their PCP.

Downstream referrals, care coordination, and disease management—success for many health system goals hangs on patients’ loyalty to their personal physicians. But with so many new care options—retail clinics, virtual visits, new physician practices—how can providers inspire devotion among their patients?

We asked nearly 2,000 consumers who had a primary care visit in the last 12 months to tell us what keeps them loyal to their current practice and what would "push" them away from their provider or "pull" them towards a new PCP. Here’s what our analysis revealed.




About the survey

  • 1,843-consumer, nationwide conjoint survey

  • First section assesses attributes of current PCP and clinic (including access, service, quality, and reputation factors) as well as strength of current relationship (consumer likelihood to stay, follow, and recommend PCP)

  • Second section uses conjoint uses conjoint methodology to rank 48 scenarios according to the likelihood each would prompt a switch to a different PCP; scenarios describe both changes made by current PCP and attributes of a new competitor clinic

  • Regional and demographic cuts contrast loyalty factors of specific patient cohorts

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