How to Influence Where Members Seek Care

Five ways health plans can change the decision-making environment

Get five tactics for helping members make better care choices by tapping into their current decision-making process.

Behavioral Health

Want to inflect the cost of health care? You need to change member actions first.

Member decisions about their care impact not only their own health, but also the long-term financial viability of your plan. And although health plans have valuable insight and experience that could guide members, many people are not interested.

This briefing presents five techniques to help plans insert themselves into members' decision pathways and guide behavior to plan-preferred alternatives.

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