Shattering the Member Engagement Myth

Individual buyers demand individual attention

By 2018, 87 million customers could be purchasing insurance in the individual market. As health plans make this transition, they’ll have to adjust to the demands of millions of stakeholders.

In an individual market, plans will have to figure out what satisfies each member, every year— whether that’s low premiums, care management, tools, etc. Now, it’s your job to find out what your new members value to retain business.

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The problem with member engagement

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