Individual buyers demand individual attention
By 2018, 87 million customers could be purchasing insurance in the individual market. As health plans make this transition, they’ll have to adjust to the demands of millions of stakeholders.
In an individual market, plans will have to figure out what satisfies each member, every year— whether that’s low premiums, care management, tools, etc. Now, it’s your job to find out what your new members value to retain business.
Next, Check Out
The problem with member engagement