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Why stories matter so much right now (and how to tell one in 90 seconds)


I can imagine that your eyes rolled up into your head when you read the title of this blog. But stay with me! That's also what you need your teams to do at a time of massive stress and disruption for everyone. So at the risk of sounding fluffy, I wanted to talk a bit about storytelling and how powerful it can be over the next few days, weeks and months.


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