Enhanced Recovery After Surgery (ERAS)—a surgical protocol that combines evidence-based clinical components with rigorous patient education—is one of the rare win-win tactics that dramatically improves both clinical outcomes and patient experience. Organizations that have implemented ERAS see patients discharged days earlier, less opioid use, and higher experience scores. However, despite compelling data, many of our members tell us they're struggling to implement ERAS at their organization.
Win physician buy-in for your patient experience efforts
Rolling out a new clinical protocol is never easy, especially when it changes clinicians' existing workflows. And ERAS is uniquely challenging because the protocol doesn't just affect workflow—it also contradicts central tenants of traditional surgical training.
For example, standard practice requires patients to stop drinking fluids around midnight before their surgery. ERAS protocols, however, encourage patients to drink clear liquids, like Gatorade, up to two hours pre-op to prevent dehydration. It may seem like a minor (and welcome) change for patients, but it's a significant departure for experienced physicians that can lead to skepticism and resistance. As one CMO put it, "We had to pull back our implementation because physicians just couldn't get past the Gatorade."
Given the counterintuitive nature of ERAS, organizations need a dedicated physician engagement effort from the outset.
Johns Hopkins Medicine, one of the early implementers of ERAS, uses a two-pronged approach to overcome skepticism and win physician buy-in for ERAS:
Any time Hopkins rolls out ERAS for a new procedure or service line, the organization starts with an in-person networking event. Over dinner, attendees get to know Hopkins' centralized ERAS team, discuss workflow challenges, and meet other physicians interested in ERAS. The goal of the in-person session is to uncover physicians' concerns and equip existing ERAS supporters to engage neutral physicians or address naysayers' concerns.
Hopkins keeps momentum going through an opt-in listserv of physicians known as the "ERAS community of interest." The ERAS team uses the listserv to share emerging external research and data from service lines with live ERAS protocols. They also encourage community members to use the channel to share their personal experience with ERAS with their peers. The goal is to create a forum where physicians can share tips and tricks and debate the challenging parts of ERAS.
Hopkins' efforts don't end with the listserv—the organization takes its engagement efforts offline and into the operating room. Hopkins realized bought-in anesthesiologists weren't always scheduled with surgeons who used the protocol, requiring them to switch back and forth between ERAS and non-ERAS cases. Now, when there's an ERAS case, schedulers turn to the "ERAS community of interest" list to identify anesthesiologists to support ERAS cases.
Not only does pairing bought-in anesthesiologists and surgeons together streamline anesthesiologist workflow, it also produces a steady stream of internal evidence to share with the broader ERAS community of interest.
The Physician Executive Council is collecting best-in-class member collateral for our upcoming ERAS Starter Kit. We're specifically looking for resources to generate physician buy-in, develop—and scale—new ERAS protocols, and educate providers and patients.
If your organization is working on ERAS, and would like to be featured in our toolkit, email Virginia Hite to set up a 30-minute research interview.
Join the webconference to learn how best-in-class organizations engineer low-cost clinical products and enable frontline clinicians to practice cost-conscious medicine.
Create your free account to access 2 resources each month, including the latest research and webinars.
You have 2 free members-only resources remaining this month remaining this month.
Never miss out on the latest innovative health care content tailored to you.