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How Ardent Health Services used 'social listening' to improve the patient experience


Health care organizations are increasingly using social media as a tool to inform consumers, but this approach scratches just the surface of effectively engaging with local communities. As Ardent Health Services learned, inverting the flow of information and listening to consumers through social media can uncover opportunities to engage patients, their families, and the community and improve their experience. This strategy can make an impact throughout the organization.


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