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Should you invest in a freestanding birth center? Weigh these 4 market factors first.


Freestanding birth centers experienced a 72% volume increase between 2004 and 2014, leading many health system planners to wonder if these facilities are a worthwhile investment to grow their women's service line. With only 313 freestanding birthing centers (FSBCs) in the United States—20 of which are hospital-affiliated—FSBCs have yet to enter every market. This doesn't mean that every market is ripe for opportunity, though: There are four key factors to consider when deciding if these centers are right for a particular region.


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