To support customers moving forward, medical leaders must become champions for:
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2020 was an unprecedented year for health care. Covid-19, the economic recession, the U.S. presidential election, and the boom in virtual care have already had a significant impact on customers. Many of these impacts are relevant regardless of therapeutic area, product, population, or geography, and their effects extend well beyond 2021.
Impact 1: Covid-19 will continue to impact payer, provider, and patient behavior even after mass vaccinations take hold.
Even with a widely available vaccine, health care stakeholders will continue to grapple with the effects of the Covid-19 pandemic, including:
Impact 2: Providers will struggle to recover from financial devastation caused by the Covid-19 pandemic and the U.S. economic recession.
Because the pandemic and economic recession are inextricably linked, many health care stakeholders are feeling financial strain from:
Impact 3: In 2021, President Biden’s administration will put significant resources towards Covid-19 vaccination and relief.
In the long‑term, it’s efforts will focus on expanding health care coverage and controlling health care spending. President Biden’s win signals the potential for significant changes to the health care landscape, including:
Impact 4: Despite uncertainty around reimbursement, widespread investments in telehealth are poised to disrupt the infrastructure of care delivery.
A pandemic-driven uptick in virtual care adoption—by patients, providers, and payers alike—is fundamentally changing the way health care is delivered, including:
Ultimately, the combination of these four forces means IDNs, HCPs, payers, and patients are more resource- and time-constrained than ever, and the bar for proving value will only go up.
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