While reviewing presentation materials I'd recently prepared, I noticed I had managed to fit the words "digital," "transformation," "disruption," and "innovation" in a single sentence. "That can't be right," I thought, cringing at how I'd crammed all those words together. I realized that sentence was saying a lot of "things" without really saying anything at all. I immediately did a keyword search throughout the entire presentation, and I found many slides where I'd used these same terms—sometimes on their own, but more often together.