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Resources on HCP influence

    After years of physician practice consolidation, large medical groups are more common than ever. Many of these groups rely on care standards to streamline workflows and boost clinical efficiency, reducing individual HCP influence in everyday product decisions. As a result, KOLs and gatekeepers over medical product adoption are evolving to include a larger set of influencers and decision-makers.

    Our research below outlines what you need to know about the impact of physician practice aggregation on HCP influence, and what you as a medical leader can do to respond.

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