Decision Guide

Your Guide to Calculating Share of Wallet

    Jodi Askew, Analyst

    If building consumer loyalty is one of your strategic priorities, you may be familiar with the phrase "share of patient wallet." Yet many growth strategists still wonder about the meaning and application of this term.

    This decision guide discusses what share of wallet is and why it's the ideal loyalty metric. Read our guide to learn how to calculate share of wallet at your organization in order to size and prioritize your greatest patient loyalty opportunities.


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