Differentiating sports medicine, such as through sport-specialty clinics or demographic-tailored programs, has traditionally been perceived as a way to win family loyalty through relationships with student athletes or a way to reduce orthopedic surgery utilization by facilitating ongoing injury management. But our research has found that sports medicine differentiation is most appropriate for organizations looking to disrupt competitor referrals.
When and How to Differentiate Your Sports Medicine Program
This report details two tactics to disrupt your competitor referrals through sports medicine program differentiation.
August 29, 2019
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