As the health care ecosystem continues to evolve, life sciences leaders across both the pharmaceutical and medical device industries must understand how their customers’ priorities are changing—and what that means for their customer engagement, evidence generation, and communication strategies.
In this series, we’re breaking down the top customer trends that life sciences leaders need to know about in 2022. In this installment, there are four independent physician trends worth watching:
- Despite the myths, independent physician groups are not going extinct as a result of Covid-19.
- Clinician burnout and trauma is threatening the stability of the physician workforce.
- The landscape for practicing physicians is more complex than ever, with private equity firms and health plans increasingly transforming ownership models.
- Independent physicians want partners who can arm them with real-time clinical data.
Read on to learn more about each trend and what it means for you.
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