Research

The big industry players in digital health

This field guide displays the role of key health care stakeholders in the digital health market and their predominant archetypes: buyer, backer, builder, and user.

Overview

The digital health market is more than just individual startups. This field guide illustrates who are the big industry players in the digital health market and what is their predominant archetype: buyer, backer, builder, or user. It unpacks who these players are now, who they want to be in the future, and their capabilities to achieve that goal.


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