In markets across the country, hospital and health system leaders are witnessing massive growth in the lucrative but highly competitive market for ambulatory surgery. In some cases, volumes are being relocated from hospitals to ambulatory surgery centers (ASCs). But in many more instances, ambulatory surgery presents a rare nugget of organic growth. Unfortunately, incumbent hospitals and health systems are often poorly positioned to win in this growing market, especially as they face new competitors.
This research report guides hospital and health system leaders to implement a dedicated and winning ASC strategy to compete against new and traditional competitors alike.