Modernizing Donor Engagement

11 strategies to elevate individual giving among non-major donors

Get eleven best practices for creating more personalized experiences for non-major donors, closing the gap between donors' capacity and actual giving, and surfacing better prospects.

Modernizing Donor Engagement

The intentional shift in strategy toward major giving in health care philanthropy has led to more rich and customized relationship management for top donors, but often at the expense of meaningful engagement with any others.

As a result of one-size-fits-all approaches in annual and mid-level giving, the gap between capacity and actual giving is steadily widening for many individual donors—and the missed financial opportunity is significant.

This study outlines three imperatives, with eleven corresponding best practices, that are key to building a modernized, best-in-class donor engagement strategy. Learn how to correct negative trends below the top of the giving pyramid, and capture significant opportunity along the way.

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