Health systems are becoming more integrated, but philanthropy is lagging behind. In a trend toward increased integration, hospital systems are aligning assets, combining operations, and forging new brand identities.
But what they’re not doing is fundraising for system-level priorities. Despite broader movements toward centralized development operations, at many systems—large and small, old and new—fundraising itself remains local. As a result, systems are missing opportunities to attract new donors and advance priorities that span an entire health network.
Download this research briefing to learn key insights for a successful system-level philanthropy operation.
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Modernizing Donor Engagement