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Looking for CV patients? Here's how to engage referring physicians and consumers.


A recent Advisory Board analysis of almost 13,000 patients discovered that 86% of CV referrals are physician-driven. The analysis also found that patients can be surprisingly loyal to physician referrals—in fact, two-thirds of cardiac surgery patients said they would drive an hour to follow a physician referral to a specific surgeon, and almost one-quarter of patients said they would fly three hours.


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